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Bayada marketing materials folder closeup

Bayada

For long-time client Bayada Home Health Care Perfect prints marketing materials and patient communications. The materials include postcards, flyers, information sheets and custom pocket folders. Perfect provides Bayada with kitting services as well for on-demand print orders placed via an online ordering portal that Perfect custom designed for Bayada to make ordering easier and to help Bayada reduce its print inventory.

SP2 Book1

Penn SP2

Fulfilling its Mission

The University of Pennsylvania School of Social Policy & Practice (SP2) educates students who want to take an active role in social policy, social justice, social work, nonprofit leadership and social research. As one of the leading higher-education schools of its kind, SP2 wanted to launch a multi-modal program in which experts from the School of Social Policy & Practice analyze and address some of the most crucial social justice and policy issues in our nation. The mission of the initiative, which is known as the SP2 Penn Top 10 Social Justice & Policy Issues for the 2016 Presidential Election, is to educate, enlighten, and empower a diverse audience of voters and policymakers from all walks of life.

Timing for the initiative was crucial, as SP2 wanted the program launched in plenty of time to inform the public prior to the election in November.

Learning About the Project

Initially, SP2 approached Perfect about printing a handout that could be used to inform delegates, alumni and the general population about the SP2 Penn Top 10. The handout would consist of 10 position papers written by SP2 faculty. The papers would need to be edited into digestible articles and combined with a visual aesthetic to communicate the main points of each essay to a mostly uninformed audience. The handout was intended to be visually appealing, heavy on imagery and full of information.

In addition to the handout, SP2 wanted a “Digital Book” (Interactive PDF) to be hosted on an existing website for easy access for people who may not receive a printed copy. This would also be something that would be marketed digitally, with the intent of spreading the message and potentially raising capital for the school.

Suggesting a Broader Solution

Based on SP2’s project objectives, Perfect recommended a workbook that would include 10 tabs, creating a section for each topic. Content would include a shortened position paper, information about the author(s), critical information about the topic and recommendations to help address the issue. Instead of a digital book, we suggested creating a website dedicated to the initiative. We also proposed developing a complete visual identity for the initiative and designing a promotional brochure to announce the program. We believed that if the initiative was successful, SP2 could convert the “temporary” program focused on one election to a long-standing web presence where SP2 could highlight pressing social justice and policy issues in the future.

  • Developing the Assets

    SP2 embraced our suggestions. Perfect set about working with the SP2 Penn Top 10 project team to create the materials over a nearly six-month period. Beginning with the development of the initiative’s visual identity, we helped develop an SP2 Penn Top 10 logo, a direct mail brochure promoting the initiative, a promotional landing page to announce the kickoff, an interactive full website to unveil content on each topic and the SP2 Penn Top 10 workbook. Perfect provided SP2 with project management, graphic design, copyediting, web development, printing and mail services.

  • A Successful Campaign

    From its first event in May 2016 dealing with the issue of Homelessness, the SP2 Penn Top 10 Social Justice & Policy Issues for the 2016 Presidential Election initiative garnered attention and grew beyond all initial expectations. Visitors have engaged with the website by viewing videos, posting comments and voting for the most pressing social issue. SP2 ordered another print run of the SP2 Penn Top 10 workbook as well. The project team is also now considering keeping the initiative going beyond the 2016 election.

Print materials LBBC newsletter

Living Beyond Breast Cancer

One of Perfect’s newest customers, Living Beyond Breast Cancer (LBBC) is a non-profit organization based in Bala Cynwyd, Pa., that provides programs and services to help people whose lives have been impacted by breast cancer. LBBC produces various print materials to promote its events, provide information to patients and caregivers, and educate the breast cancer community. Its goal is to connect people with trusted breast cancer information and a community of support. Perfect has produced a number of projects for LBBC, including direct mail, fundraising materials, annual reports, invitations and educational pamphlets. The projects featured here include LBBC’s annual conference brochure, an issue of its Insight newsletter and a postcard inviting attendees to an educational event that was part of LBBC’s Breast Cancer 360 initiative.

Center City District booklet printing

Center City District

Perfect printed this 16-page, 7.25-inch square booklet that served as the program for the Center City District’s recent anniversary celebration. The booklet was printed 5-color (four color + a PMS) on dull text and cover stock, and it received an aqueous satin coating. The back cover included a 4.5-inch pasted pocket designed to hold a donation envelope the Center City District distributed in the booklet at the event.

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Puratos

Perfect helped long-time client Puratos Corp. develop a short-run custom lunch box for a special corporate and industry event, “Taste Tomorrow.” Perfect consulted with Puratos to understand the event and the intended use for the box. We then developed the structural design, created prototypes to ensure the proper size and capacity, and provided the box template to the Puratos design team so they could add the graphic design. Once designed, Perfect handled the printing, diecutting and folding.

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FS Investments

Perfect helped FS Investments craft custom materials for an important marketing campaign.

FS Investments, a Philadelphia-based manager of alternative investment funds, provides its investors with access to alternative asset classes, strategies and asset managers that are historically only available to the world’s largest investors. The investment firm’s offerings are unique and appeal to an exclusive part of the investor market. The company places a high priority on delivering unique, impactful marketing materials to attract the valuable investors it targets.

A marketing campaign FS Investments conducted to distribute information about its Energy and Power Fund (FSEP) needed a custom box to hold the materials. Perfect worked with FS Investments to develop prototypes for an outer box that created an immediate and lasting impact reflective of the FS Investments brand. We then printed the boxes, brochures, cards and capacity folder, assembled all of the materials and coordinated the initial launch mailing.

Franklin Institute trifold brochure inside

The Franklin Institute

The Franklin Institute

This beautiful trifold brochure was used by The Franklin Institute to invite guests to the East Coast premiere gala celebrating the opening of “Vatican Splendors,” a once-in-a-lifetime opportunity to see the Vatican’s paintings, sculptures and artifacts. The exhibition held at The Franklin Institute contains works of some of history’s most celebrated artists, including Michelangelo, Bernini and Guercino.

The invitation for this gala needed to match the beauty and significance of the works being exhibited. To create a special sense of inspiration, the brochure was printed on a metallic paper with an aqueous satin coating. Gold foil stamping provides an extra touch on the cover to help the design impress.

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Center City District

Speciality costings and metallic ink enhance the
“State of Center City” report.

The Center City District (CCD) and Central Philadelphia Development Corporation (CPDC) share a common mission: to enhance the vitality of Center City Philadelphia as a thriving 24-hour downtown and a great place to live, work or have fun. The 2012 State of Center City Report is designed to measure the progress of Philadelphia’s downtown,to document continuing challenges, and to be of use to those who seek to develop, locate, lease, invest or meet in Center City.
Perfect has printed this report for the past six years because Center City District knows they can trust us to ensure color consistency and quality. In addition to 4 color offset printing, a metallic ink was added to enhance the cover. Gloss, satin and matte coatings were also used throughout for effect. The 74 page plus cover wir-o-boundbook printed on FSC certified stock that included recycled content.