Insights

Technology
If you’re using direct mail, technology can help improve response.

At this point in time, most marketers accept that direct mail generates response. A recent Data & Marketing Association Response Rate Report indicates that the response rate for direct mail is 3.7%. The response rate for all digital channels combined is less than 0.75%. Marketers believe in direct mail so much, spending on it is…

Direct Mail Marketing
If direct mail marketing isn’t in your promotional mix, add it.

Not long ago, brands turned away from direct mail marketing. It was expensive and there was stiff competition for reader attention in mailboxes that were overflowing with “junk mail.” On top of that, emerging digital channels offered a less-expensive way to reach large numbers of customers easily. Now, the tables have turned. Marketers aren’t blindly…

dimensional mailer gift box
Does Anyone Not Open a Dimensional Mailer?

A dimensional mailer is by far the most effective form of direct mail. Some industry data indicates dimensional mailers have a nearly 100% open rate. According to the DMA’s annual Response Rate Report of just a few years ago, dimensional mail had the best B2B response rate of any direct mail at 8.51%. This effectiveness,…

Informed Delivery Blog Image
Informed Delivery Merges the Mailbox with the Inbox

The U.S. Postal Service (USPS) has launched a new service that gives marketers another way to reach audiences. The USPS Informed Delivery e-mail service program lets people sign up to receive a daily e-mail digest of the letter-class mail that will be delivered to their home each day. The digest contains scanned images of the address…

commercial printer
Evaluate a Printer on These Five Qualities

So you’re looking for a commercial printer. Maybe it’s been a while since you printed something because you’ve been focused on your digital efforts like social media or SEM. Or, unfortunately, maybe the relationship with your current commercial printer is a little shaky and it’s time for a change. No matter the reason for your…

adobe stock
Adobe Stock Makes Working with Stock Images Easier

For some designers, using stock imagery sourced from online marketplaces like Adobe Stock is like taking cough medicine—you know you need to use it, but it doesn’t mean you have to like it. Since the early 2000s, when stock photography became widely accessible through the launch of online image marketplaces, professional designers have debated whether they should use…

PaperIsPaper1
What Do You Need to Know About Paper Anyway?

If you’re a marketing or design professional today, among all your other responsibilities, you’re most likely also tasked with buying print services for any print materials your organization is producing. Previously, a dedicated production manager or print buyer would find qualified vendors, get bids, submit files and deal with the printer. Now, you are responsible. Considering that you’re…

showdonttell
Use the Physical Properties of Print to Show Who You Are

“Show, don’t tell” is a maxim for writers that goes all the way back to elementary school English class. Executed at the right time, showing, or placing the reader in the moment through the use of descriptive text and detail, can make a much more dramatic sensory connection than using boring exposition (or telling) to…