Insights

    Lessons in Transforming an Organization
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    The Backdrop During my first 20 years at the helm of Perfect Printing, the solution to running a successful business was relatively simple; provide a quality product, in a timely manner, with great customer service. Little self-promotion was required. For a 50-year period, beginning with the coming to age of television, there were four primary…

    Joe Olivo Shares His Thoughts On the Perfect Name Change
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    Perfect Printing has been in the printing business for 35 years. What prompted you to make the change to become a full-service communications and marketing provider? For the last 30 years our business has grown through a combination of outside sales and referrals. However, as the role of digital communications has changed, so has the…

    It’s no joke, Perfect Printing has a new name!
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    Effective April 1, Moorestown-based Perfect Printing is changing its name to Perfect to reflect the company’s new focus on providing clients comprehensive strategic communication solutions. A successful regional printing company for the past 30 years, Perfect has expanded its services to meet the demands of the changing communications landscape. Working under its tagline, We Create…

    List Hygiene and Direct Mail
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    There are several ways to maintain accurate lists: CASS Certification This is a process that enables the USPS to evaluate the accuracy of an address with address matching and correction software. Your mail house should have this software and run your lists through the CASS certified software. This not only improves accuracy but also qualifies…

    Direct Marketing Best Practices Revisited – Part 2
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    The great thing about the rule is that it has withstood the test of time. The rule however is facing its greatest challenge since being created by Mayer in the 1960’s. The emergence of the social economy has changed the way we receive and process information. We are literally assaulted with tens of thousands of…

    A Creative and Noble Use of QR Codes
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    According to the report, it seems that someone has been stamping the Chinese currency, the Yuan, with a QR code. The bills then become scattered throughout Chinese society. For those that scan the code, it takes them to files that are stored on the cloud through Amazon services. By accessing the link users are able…

    USPS Postage Increase Effective 1/26/14
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      Summary of the 2014 USPS postage rate increase: First Class Letters (1 oz.) will increase by three cents to $0.49 from $0.46. Each additional ounce will cost an extra $0.21 (up one cent from 2013). NEW! The USPS has introduced a new First Class letter rate for the "Metered Mail" category, which includes online…

    Top 10 Direct Marketing Best Practices Revisited (Part 1)
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    1) List: For direct marketing, your list is not just a way to reach your market, it is your market. The list is possibly the single most important element to an effective direct mail effort. So it’s important to ensure your list is as accurate as possible. How was the list obtained? Is it a…

    What’s Your Sign?
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    However, when designing effective signage, particularly for a retail environment, the following must be considered: • Understand the audience: As with most communication vehicles, identifying the target market, their needs and your unique ability to address those needs is the first step is designing visuals and messages. The challenge with signage is the limited space…