High-end custom designed brochure targeting international students.

Intriguing images and the use of color are an important piece of any creative. Rutgers-Camden recently produced a brochure targeted to its international student body. The design and content needed to provide an overview of the State University of New Jersey as well as highlight all that Rutgers had to offer International students.

Designed by Rutgers Professor Allan Espiritu, also the designer at GDLOFT, the brochure combined design and print techniques such as solid blocks of color printed with a transparency effect to view the image underneath. Since economics is always an issue, a translucent fly sheet was produced with pertinent statistics that are subject to change. The fly leaf not only added visually to the piece, but can be replaced as necessary without reprinting the brochure in its entirety.