Normally, I base my travel modes on speed and convenience. I want to get from point A to point B the fastest way possible with the least hassle, right? So, I always travel by plane. Well not necessarily. Of course a plane is faster than a car, but it isn't always the best way to…

"I am excited to join the Perfect team", said Riggs, "because of the opportunity it provides for both personal and professional growth. On the one hand, the corporate culture at Perfect provides an atmosphere that fuels both creativity and innovation while maintaining a value system and a close knit team. On the other, the company’s…

The experienced marketer knows that the first phase in any communications plan is to identify their target and then determine the best way to reach them. As we all know the tools available to marketers have grown exponentially with the growth of digital media. Integrating all these tools and reaching people where and when they…

What is your biggest challenge in communicating to your target audiences (students)? The biggest challenge we face is similar to other universities and for-profit companies – getting our constituents to read what we are sending! Another challenge is keeping up with the way that students wish to receive their information (print vs. digital, and even…

Like clockwork, this time of year brings in two specific areas of work in our business; communication pieces to help incoming students get acclimated to their new environment and outreach material to drive dollars to the university. Universities communicate with both students and alumni on an ongoing basis. General communication materials typically are produced this…

On this topic, I read an article recently that a majority of back to school shoppers preferred print and direct mail for back to school promotions.  Now as a marketer for a print communication company, this statistic didn't necessarily surprise me because we often see an uptick in business during this time of year.  However,…

During the course of our discussion, the owner suggested that perhaps they could print and mail a postcard. The requirements needed to produce this postcard perfectly matched our company’s abilities. This job could have been designed, printed & mailed within a week or two and would have counted to our sales goals for the month.…

Print, as with specialty cakes, are a custom made item that are produced by skilled artisans of their craft. While technology and automation have greatly improved the efficiency of how both products can be produced, the quality of the final product still depends on a experienced craftsman to produce it correctly. Good design principles are…

In our nearly 35 year history we have printed thousands of these signs, an experience that has provided us with a great amount of insight as to what may or may not be important when joomla_4eloping useful and purposeful signage. However, we seldom have the opportunity to gain insight from the end users, the decision…