A recent article in the Wall Street Journal (WSJ Article) highlighted how many universities are now adding the position of chief marketing officer. One of the advantages that a CMO at a university has over their counterparts in for-profit business is access to huge amounts of voluntarily supplied data regarding their “clients”, both students and…

Tight budgets are about setting priorities and making choices in regards to what will maximize the return on investment for a marketing campaign. All too often, the need to maximize ROI is supplanted by the desire to hold costs down on a given project.  When it comes to print and promotional items, this can come…

Creating a tactile sensation with your next project can be done in a number of ways. There are several paper stocks available that have a silky or soft matte finish to provide a unique sensation to the touch.  This stock will add a rich look and feel with rose-petal softness.  Both Touche and Plike are brands that…

When we use the term personalization, we are not referring to a simple mail merge but rather sophisticated integration with other electronic media including the use of personalized URLs and landing pages. But how much can personalization increase response rates compared to static direct mail? It is important to quantify projected results since relevant marketing…