Insights

Personalization Blog Image (1)
Personalization in Print

Everyone knows that tailoring the customer experience to an individual’s preferences delivers a more satisfying interaction for the customer and builds brand loyalty. This holds true for print communications too. Personalization in print used to be including a customer’s name in the piece. We’ve moved well beyond that today. Print personalization is much more advanced…

Print not fake news
Print is More Trustworthy

There are a lot of reasons why marketers should include print as a valuable part of their integrated marketing campaigns these days. One of the more influential ones is the consumer belief that print is more trustworthy than digital communications. In this age of widespread digital deception, people do not think of print as “fake…

CMYK
Is it CMYK or RGB for Print?

For years, commercial printers have told graphic designers to convert RGB colors to CMYK before packaging your files to send to print. This is to make sure you can accurately see what the colors you are using will look like in print, since your computer monitor displays color in bright RGB while print uses CMYK.…

pocket folder design
How Can You Simplify Pocket Folder Design?

Pocket folder design can be one of the more bothersome tasks for a graphic designer if they have not created one before. Since the pocket folder will be produced with a series of cuts and folds, setting up the design file correctly can be challenging, but it is vitally important. There are quite a few…

Informed Delivery Blog Image
Should You Use Informed Delivery?

If you’re a marketer looking for an easy, free way to add digital elements to your direct mail campaign, then yes, you should be using the Informed Delivery program. The U.S. Postal Service launched this e-mail-based service to provide people with a daily e-mail digest of the mail that gets delivered to their home each…

FSC certified paper
What is FSC Certified Paper?

FSC certified paper is paper that has been harvested in a responsible manner. Although FSC certified paper often contains recycled paper, it does not have to contain it to be certified. The primary requirement for certification is being harvested and produced in a responsible manner. FSC is an acronym for the Forest Stewardship Council, which…

commercial printers
How Can You Evaluate Commercial Printers?

So, you’re looking for commercial printers? Has it been a while since you printed something because you’ve been focused on your social media or search marketing? Are you looking because the relationship with your current printer is a little shaky? No matter the reason, finding the right commercial printers can be a time-consuming task. First,…

Technology
If you’re using direct mail, technology can help improve response.

At this point in time, most marketers accept that direct mail generates response. A recent Data & Marketing Association Response Rate Report indicates that the response rate for direct mail is 3.7%. The response rate for all digital channels combined is less than 0.75%. Marketers believe in direct mail so much, spending on it is…

Direct Mail Marketing
If direct mail marketing isn’t in your promotional mix, add it.

Not long ago, brands turned away from direct mail marketing. It was expensive and there was stiff competition for reader attention in mailboxes that were overflowing with “junk mail.” On top of that, emerging digital channels offered a less-expensive way to reach large numbers of customers easily. Now, the tables have turned. Marketers aren’t blindly…