Insights

    You Should be Combining Print and Digital in Your Marketing
    560 315 Frank Scussa

    If you’re like most brands and organizations, you’re probably not using print and digital together in your marketing right now. During this time of COVID, many marketing budgets have been squeezed; for most, print was the first marketing expense to go. If this is the course you’ve taken, your decision to eliminate print might be…

    print fundamentals
    The Fundamentals of Print are Strong
    560 315 Frank Scussa

    For anyone who was in the print industry during the Great Recession in the late 2000s, the current COVID-19 situation is feeling eerily similar. The world is again in fiscal crisis. Businesses are closing, unemployment lines are growing, and still-operating businesses are slashing budgets in a struggle to survive. Current circumstances are made even worse,…

    US Vision folder cover
    Want to Print Something Elegant? Try White Ink
    1024 711 Frank Scussa

    White ink is a fantastic way to add style and elegance to your print designs and make them stand out from the boring materials that most marketers produce. You can use it to create numerous effects or combine it with colored stocks to turn your run-of-the-mill brand pieces into striking artwork. While implementing white ink…

    press checks image
    Use Press Checks to Check on Your Printer, not Your Project
    560 315 Frank Scussa

    People who have been in the printing industry a long time can easily remember when press checks were a common occurrence. As recently as 10 years ago, clients would head to their printer’s facility and review test sheets hot off the press to make sure colors were correct, no text was missing, registration was good,…

    digital printing quantities
    With Digital Printing, a Brand Can Print for an Audience of One
    560 315 Frank Scussa

    Years ago, when offset printing was the primary way to produce print materials commercially, if you were a small business or small organization looking to get materials professionally printed, it was practically impossible if you weren’t printing hundreds or thousands of pieces. The setup costs associated with offset printing made it just too darn expensive.…

    measure direct mail
    You Can Easily Measure Your Direct Mail Campaign Effectiveness
    560 315 Frank Scussa

    According to recent data from the Direct Marketing Association, direct mail generates significant response. When using a house list, marketers can achieve a 9% response rate. The rate for prospect lists comes in at 5%. The conditions driving these rates are consumers’ high trust in print and their preference for receiving direct mail promotions over…

    Quick Tips on Preparing Files for Die-cutting, Embossing and Foil-stamping
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    Special effects such as embossing, foiling or die cutting are terrific ways to add style and interest to your printed piece. While each one brings a different appeal, setting up your artwork so your piece prints successfully is the same for all three. The primary goal when setting up your artwork is to make sure…

    Personalization in Print
    560 315 Frank Scussa

    Everyone knows that tailoring the customer experience to an individual’s preferences delivers a more satisfying interaction for the customer and builds brand loyalty. This holds true for print communications too. Personalization in print used to be including a customer’s name in the piece. We’ve moved well beyond that today. Print personalization is much more advanced…

    Print is More Trustworthy
    560 315 Frank Scussa

    There are a lot of reasons why marketers should include print as a valuable part of their integrated marketing campaigns these days. One of the more influential ones is the consumer belief that print is more trustworthy than digital communications. In this age of widespread digital deception, people do not think of print as “fake…