Insights

pocket folder design
How Can You Simplify Pocket Folder Design?

Pocket folder design can be one of the more bothersome tasks for a graphic designer if they have not created one before. Since the pocket folder will be produced with a series of cuts and folds, setting up the design file correctly can be challenging, but it is vitally important. There are quite a few…

Informed Delivery Blog Image
Should You Use Informed Delivery?

If you’re a mailer looking for an easy, free way to add digital campaign elements to your direct mail, then yes, you should be using the Informed Delivery program. The U.S. Postal Service launched this e-mail-based service to provide people with a daily e-mail digest of the mail that is getting delivered to their home…

FSC certified paper
What is FSC Certified Paper?

FSC certified paper is paper that has been harvested in a responsible manner. Although FSC certified paper often contains recycled paper, it does not have to contain it to be certified. The primary requirement for certification is being harvested and produced in a responsible manner. FSC is an acronym for the Forest Stewardship Council, which…

commercial printers
How Can You Evaluate Commercial Printers?

So, you’re looking for commercial printers? Has it been a while since you printed something because you’ve been focused on your social media or search marketing? Are you looking because the relationship with your current printer is a little shaky? No matter the reason, finding the right commercial printers can be a time-consuming task. First,…

Technology
If you’re using direct mail, technology can help improve response.

At this point in time, most marketers accept that direct mail generates response. A recent Data & Marketing Association Response Rate Report indicates that the response rate for direct mail is 3.7%. The response rate for all digital channels combined is less than 0.75%. Marketers believe in direct mail so much, spending on it is…

Direct Mail Marketing
If direct mail marketing isn’t in your promotional mix, add it.

Not long ago, brands turned away from direct mail marketing. It was expensive and there was stiff competition for reader attention in mailboxes that were overflowing with “junk mail.” On top of that, emerging digital channels offered a less-expensive way to reach large numbers of customers easily. Now, the tables have turned. Marketers aren’t blindly…

dimensional mailer gift box
Does Anyone Not Open a Dimensional Mailer?

A dimensional mailer is by far the most effective form of direct mail. Some industry data indicates dimensional mailers have a nearly 100% open rate. According to the DMA’s annual Response Rate Report of just a few years ago, dimensional mail had the best B2B response rate of any direct mail at 8.51%. This effectiveness,…

adobe stock
Adobe Stock Makes Working with Stock Images Easier

For some designers, using stock imagery sourced from online marketplaces like Adobe Stock is like taking cough medicine—you know you need to use it, but it doesn’t mean you have to like it. Since the early 2000s, when stock photography became widely accessible through the launch of online image marketplaces, professional designers have debated whether they should use…

PaperIsPaper1
What Do You Need to Know About Paper Anyway?

If you’re a marketing or design professional today, among all your other responsibilities, you’re most likely also tasked with buying print services for any print materials your organization is producing. Previously, a dedicated production manager or print buyer would find qualified vendors, get bids, submit files and deal with the printer. Now, you are responsible. Considering that you’re…