Insights

    digital printing quantities
    With Digital Printing, a Brand Can Print for an Audience of One
    560 315 Frank Scussa

    Years ago, when offset printing was the primary way to produce print materials commercially, if you were a small business or small organization looking to get materials professionally printed, it was practically impossible if you weren’t printing hundreds or thousands of pieces. The setup costs associated with offset printing made it just too darn expensive.…

    measure direct mail
    You Can Easily Measure Your Direct Mail Campaign Effectiveness
    560 315 Frank Scussa

    According to recent data from the Direct Marketing Association, direct mail generates significant response. When using a house list, marketers can achieve a 9% response rate. The rate for prospect lists comes in at 5%. The conditions driving these rates are consumers’ high trust in print and their preference for receiving direct mail promotions over…

    Quick Tips on Preparing Files for Die-cutting, Embossing and Foil-stamping
    1024 504 admin

    Special effects such as embossing, foiling or die cutting are terrific ways to add style and interest to your printed piece. While each one brings a different appeal, setting up your artwork so your piece prints successfully is the same for all three. The primary goal when setting up your artwork is to make sure…

    Personalization in Print
    560 315 Frank Scussa

    Everyone knows that tailoring the customer experience to an individual’s preferences delivers a more satisfying interaction for the customer and builds brand loyalty. This holds true for print communications too. Personalization in print used to be including a customer’s name in the piece. We’ve moved well beyond that today. Print personalization is much more advanced…

    Print is More Trustworthy
    560 315 Frank Scussa

    There are a lot of reasons why marketers should include print as a valuable part of their integrated marketing campaigns these days. One of the more influential ones is the consumer belief that print is more trustworthy than digital communications. In this age of widespread digital deception, people do not think of print as “fake…

    CMYK
    Is it CMYK or RGB for Print?
    560 315 Frank Scussa

    For years, commercial printers have told graphic designers to convert RGB colors to CMYK before packaging your files to send to print. This is to make sure you can accurately see what the colors you are using will look like in print, since your computer monitor displays color in bright RGB while print uses CMYK.…

    pocket folder design
    How Can You Simplify Pocket Folder Design?
    1024 504 admin

    Pocket folder design can be one of the more bothersome tasks for a graphic designer if they have not created one before. Since the pocket folder will be produced with a series of cuts and folds, setting up the design file correctly can be challenging, but it is vitally important. There are quite a few…

    Should You Use Informed Delivery?
    560 315 Frank Scussa

    If you’re a marketer looking for an easy, free way to add digital elements to your direct mail campaign, then yes, you should be using the Informed Delivery program. The U.S. Postal Service launched this e-mail-based service to provide people with a daily e-mail digest of the mail that gets delivered to their home each…

    FSC certified paper
    What is FSC Certified Paper?
    1024 504 admin

    FSC certified paper is paper that has been harvested in a responsible manner. Although FSC certified paper often contains recycled paper, it does not have to contain it to be certified. The primary requirement for certification is being harvested and produced in a responsible manner. FSC is an acronym for the Forest Stewardship Council, which…