Insights

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The Human Senses and Print

As I handed out various samples of printed pieces you immediately saw the heightened reaction as their senses were stimulated. Bright colors, die-cut shapes and scented pieces all created reactions that would have been hard to replicate so broadly with any other medium. Sight– This is what direct mail is primarily about. Marketers can reinforce…

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Know the Facts

First, the primary raw material for printing is paper, which comes from trees, which are a renewable resource – so renewable that today our country has 20 percent more trees than it did on the first Early Day, which was held more than 40 years ago. Printing is the only medium with a one-time carbon…

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Best Practices for Variable Data Printing

One potential pitfall, though, of variable data projects is the increased production time that is required due to the complexity of merging data fields of different sizes and formats into a fixed design. Our team at Perfect Printing has significant experience in producing variable data projects and goes to great lengths to ensure that every…

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Every Door Direct Mail

While there are some limitations to the program for larger quantity mailings, I have found the EDDM program to be of significant benefit to small and mid-size businesses that wish to communicate their message to everyone in a specific geographic area. The most visible benefit of the program is the ability to mail a 6-1/8×11…

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Boost Response Rates With a Live Stamp

Direct mail fundraisers learned long ago that using a live stamp can boost response rates. Some websites even list the lift as high as 2%. The primary reason is simple: human nature. A stamp implies a human touch and a personal interaction. Unlike the appearance of automated postal indicia and metered postage, most people perceive that a…

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Dimensional Mailers and Specialty Packaging

The challenge for any direct marketer is to make their piece the one that catches the eye and causes the recipient to spend additional time reviewing the information presented. One way to increase the chances of this happening is through the use of dimensional mailers. Dimensional mail is mail that has an additional dimension beyond…

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Universities and Print

A recent article in the Wall Street Journal (WSJ Article) highlighted how many universities are now adding the position of chief marketing officer. One of the advantages that a CMO at a university has over their counterparts in for-profit business is access to huge amounts of voluntarily supplied data regarding their “clients”, both students and…

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Marketing Budgets and Shifting Priorities

Tight budgets are about setting priorities and making choices in regards to what will maximize the return on investment for a marketing campaign. All too often, the need to maximize ROI is supplanted by the desire to hold costs down on a given project.  When it comes to print and promotional items, this can come…

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Create an Impact with the Sense of Touch

Creating a tactile sensation with your next project can be done in a number of ways. There are several paper stocks available that have a silky or soft matte finish to provide a unique sensation to the touch.  This stock will add a rich look and feel with rose-petal softness.  Both Touche and Plike are brands that…