Create an Impact with the Sense of Touch

Creating a tactile sensation with your next project can be done in a number of ways. There are several paper stocks available that have a silky or soft matte finish to provide a unique sensation to the touch.  This stock will add a rich look and feel with rose-petal softness.  Both Touche and Plike are brands that…

Response Rate Increase Seen in Personalized versus Static Direct Mail

When we use the term personalization, we are not referring to a simple mail merge but rather sophisticated integration with other electronic media including the use of personalized URLs and landing pages. But how much can personalization increase response rates compared to static direct mail? It is important to quantify projected results since relevant marketing…