When the Time is Right
Adam Griscom saw an opportunity coming and he needed to act. He was running Rocksteady Transport, a regional trucking company in South Jersey, when he started hearing rumblings about Amazon opening a large fulfillment facility in the Philadelphia area. If the rumblings were true, tons of additional shipments would be flooding into the area with product that would need to be received, offloaded, transported, stored and fulfilled. Adam thought the timing could be perfect to expand his trucking business into a complete logistics company. Already armed with his fleet of tractors, straight trucks and sprinters, Adam obtained warehouse space with vital rail access, expanded his team and was ready to knock on doors to look for business. All he needed was an identity for his new venture, RockSteady Logistics.
Looking for a Vendor
Adam needed a new logo, a website and printed materials to promote RockSteady Logistics. He reached out to some local designers for information, researched online options for creating business logos and examined the pricing and services he was being offered. Something was missing though. The options he had didn’t seem to be comprehensive solutions.
Finding a Partner
Adam knew Perfect’s VP of Creative Strategies, so he reached out to see if maybe Perfect could help RockSteady. We talked with Adam about his needs and offered to spend some time with him to understand the new business. We agreed that Adam needed a new identity, but he also needed to give thought to delivering the right message to prospective customers and establishing his unique value. Perfect could help him do that as part of the process to create RockSteady’s new image. Since Perfect’s costs would be in line with the other options he had, Adam decided to work with us because of the interest we took in understanding the idea and purpose behind RockSteady. Instead of working like a vendor, Perfect was interested in being a partner.