This past month we had a section of our building renovated that will house new offices. Part of the renovation process included the installation of vinyl flooring. The flooring that was selected had a simulated wood appearance. Upon completion of the installation, I was amazed at the appearance of the finished product. At first look,…

The applications include point-of-sale graphics, indoor and short-term outdoor signage, museum graphics, window graphics, retail displays and trade show signage and displays.  In addition, Perfect will be able to print directly on corrugated material for various custom packaging applications. The equipment, the Acuity Advance UV Flatbed Series by FujiFilm, is the highest quality UV inkjet…

What really surprised me was not how much different Perfect Printing is from the one that was started out of my parent’s garage some forty years ago; it was the amount of times that change had occurred over that time period. The evolution of our company was something that was continuous. On the average, we…

On the night of April 15, 1775, three men engaged in a tactical communication plan to alert the Colony of Massachusetts that the British Army had indeed arrived. Somehow, we only remember one man: Paul Revere. So, what was it that set Paul Revere apart from William Dawes and the other guy? Perhaps it was…

During the 1800’s, cards were utilized by the servants of aristocrats and royalty as a way to announce the arrival of their owners.  Around the same time merchants began distributing “trade cards” to current and prospective clients that included maps, advertisements and invoice amounts. The modern day business card was officially born. While the printing…

Normally, I base my travel modes on speed and convenience. I want to get from point A to point B the fastest way possible with the least hassle, right? So, I always travel by plane. Well not necessarily. Of course a plane is faster than a car, but it isn't always the best way to…

"I am excited to join the Perfect team", said Riggs, "because of the opportunity it provides for both personal and professional growth. On the one hand, the corporate culture at Perfect provides an atmosphere that fuels both creativity and innovation while maintaining a value system and a close knit team. On the other, the company’s…

The experienced marketer knows that the first phase in any communications plan is to identify their target and then determine the best way to reach them. As we all know the tools available to marketers have grown exponentially with the growth of digital media. Integrating all these tools and reaching people where and when they…

What is your biggest challenge in communicating to your target audiences (students)? The biggest challenge we face is similar to other universities and for-profit companies – getting our constituents to read what we are sending! Another challenge is keeping up with the way that students wish to receive their information (print vs. digital, and even…