Perfect Communications

Some of the best practices in creating a donor appeal campaign includes segmenting the target audience into New Grads, New Grad Renewals and Regular Renewals. The direct mail piece can be versioned for these segments. If an offer is part of the campaign, this too can be versioned among the intended recipients. For instance, more recent grads…

One thing that an organization may want to try is the introduction of variable data into the newsletter to see if this can breathe life into an underperforming asset. You may have heard the phrase, variable data, but what does it really mean?  Variable data printing is a form of digital printing in which elements…

Personalization can, and should be, more than just the use of the recipient’s name throughout mailer.  Data fields, blocks of copy and  images can all be variable or unique to each individual piece. Following are some suggested uses of personalization based on a direct mail campaign for subscription renewal. Use personalization to version the piece…

Consumers and businesses alike are being bombarded with content.   An argument can be made that they suffer from digital fatigue.  With the dizzying array of marketing channels now available and the explosion of digital and social as media, companies are scrambling to learn new forms of communication often at the expense of presentation. In other…

For those of us with tight marketing budgets, this movie can serve as a reminder of the things that we can do to improve our campaigns and compete against larger organizations that have bigger budgets. As in the movie, the key is analyzing the data and looking for pieces that can be an indicator of…

Paper is a biodegradable, renewable, recyclable and sustainable product made from trees.  Trees are a harvestable crop, no different than wheat or corn and vital to the American economy as well as the environment.  Not printing that email does absolutely nothing to save the planet or forests.  Think of the impact if everyone did the…

Instead of purchasing individual applications or even a Creative Suite 6 bundle (such as Design & Web Premium for layout work or Production Premium for video), Creative Cloud lets you access everything for a monthly fee.  Our Prepress Department  supports any design work using this new version and always has the most recent versions of…

The environment created must reflect your brand, create awareness and position your product, be relevant to attendees and generate traffic. All of this must be done in an area that may be as small as 6’x8’. In my opinion, one of the mistakes that many companies make when designing their space for the standard 6×8…

Well to quote Mark Twain, “the reports of my death have been greatly exaggerated”.  This certainly applies to printing in today’s business environment.   Print is alive and well and consumers continue to view mail as a highly relevant and significant part of their lives.  Consider the following: 70% of Americans including 69% of 18-24 year…