Personalization can, and should be, more than just the use of the recipient’s name throughout mailer.  Data fields, blocks of copy and  images can all be variable or unique to each individual piece. Following are some suggested uses of personalization based on a direct mail campaign for subscription renewal. Use personalization to version the piece…

Consumers and businesses alike are being bombarded with content.   An argument can be made that they suffer from digital fatigue.  With the dizzying array of marketing channels now available and the explosion of digital and social as media, companies are scrambling to learn new forms of communication often at the expense of presentation. In other…

For those of us with tight marketing budgets, this movie can serve as a reminder of the things that we can do to improve our campaigns and compete against larger organizations that have bigger budgets. As in the movie, the key is analyzing the data and looking for pieces that can be an indicator of…

Paper is a biodegradable, renewable, recyclable and sustainable product made from trees.  Trees are a harvestable crop, no different than wheat or corn and vital to the American economy as well as the environment.  Not printing that email does absolutely nothing to save the planet or forests.  Think of the impact if everyone did the…

Instead of purchasing individual applications or even a Creative Suite 6 bundle (such as Design & Web Premium for layout work or Production Premium for video), Creative Cloud lets you access everything for a monthly fee.  Our Prepress Department  supports any design work using this new version and always has the most recent versions of…

The environment created must reflect your brand, create awareness and position your product, be relevant to attendees and generate traffic. All of this must be done in an area that may be as small as 6’x8’. In my opinion, one of the mistakes that many companies make when designing their space for the standard 6×8…

Well to quote Mark Twain, “the reports of my death have been greatly exaggerated”.  This certainly applies to printing in today’s business environment.   Print is alive and well and consumers continue to view mail as a highly relevant and significant part of their lives.  Consider the following: 70% of Americans including 69% of 18-24 year…

Following are some of the different envelope production methods and the pros and cons that go along with them: Printed pre-converted envelopes on a sheetfed press– This is the most common method for short to medium runs. The process allows for cost efficiently printing 250 to 25,000 quantities in spot colors of a static image.…

For our customers, this increases our print finishing capabilities and improves turnaround time with almost all foil stamping and embossing being done in-house.    We also can now cut up to 90 point board as well as plastic materials.  This press is perfect for a wide range of projects including presentation folders, CD pockets, displays, and…