Perfect Communications

In our nearly 35 year history we have printed thousands of these signs, an experience that has provided us with a great amount of insight as to what may or may not be important when joomla_4eloping useful and purposeful signage. However, we seldom have the opportunity to gain insight from the end users, the decision…

It seems that the newly designed bills were printed with too much ink and the lines in the very detailed artwork were hard to distinguish. The new $100 bills will feature 3D images and a chameleon like Liberty Bell, designed with the intent to thwart counterfeiters across the globe. While much has been made about…

Beginning in the mid-1980’s thru the 1990’s the printing industry began to feel the impact of an industry-wide transformation. The invention of the Mac and its impact on image setting, the arrival and widespread use of email, and the emergence of electronic media caused great pause within our community. As the world celebrated the turn…

Some of the best practices in creating a donor appeal campaign includes segmenting the target audience into New Grads, New Grad Renewals and Regular Renewals. The direct mail piece can be versioned for these segments. If an offer is part of the campaign, this too can be versioned among the intended recipients. For instance, more recent grads…

One thing that an organization may want to try is the introduction of variable data into the newsletter to see if this can breathe life into an underperforming asset. You may have heard the phrase, variable data, but what does it really mean?  Variable data printing is a form of digital printing in which elements…

Personalization can, and should be, more than just the use of the recipient’s name throughout mailer.  Data fields, blocks of copy and  images can all be variable or unique to each individual piece. Following are some suggested uses of personalization based on a direct mail campaign for subscription renewal. Use personalization to version the piece…

Consumers and businesses alike are being bombarded with content.   An argument can be made that they suffer from digital fatigue.  With the dizzying array of marketing channels now available and the explosion of digital and social as media, companies are scrambling to learn new forms of communication often at the expense of presentation. In other…

For those of us with tight marketing budgets, this movie can serve as a reminder of the things that we can do to improve our campaigns and compete against larger organizations that have bigger budgets. As in the movie, the key is analyzing the data and looking for pieces that can be an indicator of…

Paper is a biodegradable, renewable, recyclable and sustainable product made from trees.  Trees are a harvestable crop, no different than wheat or corn and vital to the American economy as well as the environment.  Not printing that email does absolutely nothing to save the planet or forests.  Think of the impact if everyone did the…