The last part of the blog focused on taste and how samples of a product could be integrated to a printed piece.  I jokingly commented that I would not suggest anyone chew on a direct mailer. According to news reports out of Harvard, I may have spoke to soon. According to the Boston Business Journal…

This is sceht marketing at its simplest, you smell a scent connected to a particular product, and you decide to buy the product. But scent marketing's more subtle than that, it also creates associations in our brain between smells and elicits memories and emotions. Like when you're house-hunting and you come to a house that smells…

A closer look at how this pronouncement came to be and the laws behind it suggest that there is a very good chance that Saturday delivery will continue beyond August. In Washington speak; the Post Office has been funded by a continuing resolution that is passed annually. As part of this rider, Congress typically mandates…

As I handed out various samples of printed pieces you immediately saw the heightened reaction as their senses were stimulated. Bright colors, die-cut shapes and scented pieces all created reactions that would have been hard to replicate so broadly with any other medium. Sight– This is what direct mail is primarily about. Marketers can reinforce…

First, the primary raw material for printing is paper, which comes from trees, which are a renewable resource – so renewable that today our country has 20 percent more trees than it did on the first Early Day, which was held more than 40 years ago. Printing is the only medium with a one-time carbon…

One potential pitfall, though, of variable data projects is the increased production time that is required due to the complexity of merging data fields of different sizes and formats into a fixed design. Our team at Perfect Printing has significant experience in producing variable data projects and goes to great lengths to ensure that every…

While there are some limitations to the program for larger quantity mailings, I have found the EDDM program to be of significant benefit to small and mid-size businesses that wish to communicate their message to everyone in a specific geographic area. The most visible benefit of the program is the ability to mail a 6-1/8×11…

Direct mail fundraisers learned long ago that using a live stamp can boost response rates. Some websites even list the lift as high as 2%. The primary reason is simple: human nature. A stamp implies a human touch and a personal interaction. Unlike the appearance of automated postal indicia and metered postage, most people perceive that a…

The challenge for any direct marketer is to make their piece the one that catches the eye and causes the recipient to spend additional time reviewing the information presented. One way to increase the chances of this happening is through the use of dimensional mailers. Dimensional mail is mail that has an additional dimension beyond…