In an age dominated by digital screens and virtual interactions, it’s easy to overlook the enduring power of traditional print marketing. Yet, amidst the ever-evolving landscape of advertising platforms and technologies, print marketing continues to hold its ground as a potent and impactful tool for businesses of all sizes. From brochures and flyers to direct…

With a rich history spanning 40 years, this family-owned business, led by the Olivo family, has carved a niche for itself in the competitive landscape of printing services. From humble beginnings to becoming a national powerhouse, Perfect Communications continues to redefine industry standards and push the boundaries of print marketing in the digital era.How We…

In the high-stakes world of casino marketing, player loyalty is the ultimate prize. The key to turning occasional visitors into regular patrons who keep coming back for more is with a sophisticated blend of print and digital marketing strategies. While digital ads offer wide reach and instant engagement, print materials like monthly mailers create a…

As I stepped into the massive halls of Drupa 2024 in Düsseldorf, Germany, I was immediately reminded of the sheer diversity and scale of the printing industry. This trade show, held every four years, attracts attendees from six continents and boasts an impressive 3 million square feet of exhibit space. It’s a testament to the…

If you’re like most brands and organizations, you’re probably not using print and digital together in your marketing right now. During this time of COVID, many marketing budgets have been squeezed; for most, print was the first marketing expense to go. If this is the course you’ve taken, your decision to eliminate print might be…

For anyone who was in the print industry during the Great Recession in the late 2000s, the current COVID-19 situation is feeling eerily similar. The world is again in fiscal crisis. Businesses are closing, unemployment lines are growing, and still-operating businesses are slashing budgets in a struggle to survive. Current circumstances are made even worse,…

White ink is a fantastic way to add style and elegance to your print designs and make them stand out from the boring materials that most marketers produce. You can use it to create numerous effects or combine it with colored stocks to turn your run-of-the-mill brand pieces into striking artwork. While implementing white ink…

People who have been in the printing industry a long time can easily remember when press checks were a common occurrence. As recently as 10 years ago, clients would head to their printer’s facility and review test sheets hot off the press to make sure colors were correct, no text was missing, registration was good,…

Years ago, when offset printing was the primary way to produce print materials commercially, if you were a small business or small organization looking to get materials professionally printed, it was practically impossible if you weren’t printing hundreds or thousands of pieces. The setup costs associated with offset printing made it just too darn expensive.…