According to the report, it seems that someone has been stamping the Chinese currency, the Yuan, with a QR code. The bills then become scattered throughout Chinese society. For those that scan the code, it takes them to files that are stored on the cloud through Amazon services. By accessing the link users are able…

  Summary of the 2014 USPS postage rate increase: First Class Letters (1 oz.) will increase by three cents to $0.49 from $0.46. Each additional ounce will cost an extra $0.21 (up one cent from 2013). NEW! The USPS has introduced a new First Class letter rate for the "Metered Mail" category, which includes online…

1) List: For direct marketing, your list is not just a way to reach your market, it is your market. The list is possibly the single most important element to an effective direct mail effort. So it’s important to ensure your list is as accurate as possible. How was the list obtained? Is it a…

However, when designing effective signage, particularly for a retail environment, the following must be considered: • Understand the audience: As with most communication vehicles, identifying the target market, their needs and your unique ability to address those needs is the first step is designing visuals and messages. The challenge with signage is the limited space…

However, in today's rapidly changing environment, business owners, communicators and marketers representing companies and brands can no longer count on tradtional marketing techniques to reach intended audiences. Marketer's must now reach potential consumers and other members of their ‘community’ via targeted, personalized and meaningful messages. But the question remains, how? Enter the wonderful and often…

Certain industries and campaigns may find value in data that the government makes available at no charge. In December of 2009, the Federal government issued a directive to agencies within the government to post more information online. In addition, the Feds have encouraged municipal governments to do the same. A visit to www.data.gov provides a…

Whenever something new comes out in the world of communications, marketers are scrambling to figure out ways to incorporate them into their various channels. Sometimes it works, but often I see a shoehorn approach, where the sleek, new shiny object is forced clumsily into an existing idea. Months later, the technology is deemed ineffective and…

For medical specialists, one of the best ways to gain new patients is through the referrals of other doctors. Recent studies have shown that 60% of patients trust to current doctor to provide good referrals. Having a program in place that builds a community with other physicians and makes them aware of specific services that…

#5 Perfect Printing installs a 257 kilowatt solar energy system that includes 1,000 solar panels atop the Moorestown headquarters building producing about 44 percent of the total power consumption for the company. # 4 Perfect Printing is the first to install the Heidelberg Kama76 Die Cutter in the US allowing foil stamping and embossing to…