If every print manufacturer can print within the same quality parameters does this make all print producers equal? This question can be resolved when looking at the next step in the production process, which is the finishing of the piece. With competition from all of the other forms of media, one of the trends in…

The quality of these inkjet joomla_4ices has greatly increased to the point that it is allowing for shorter runs in less time than could have been dreamed about with the previous generation of equipment. The implication of this change, along with significant advances in the types and quality of available substrates, has been most profound…

Volunteers are essential to many non-profits as they allow the organization to work more efficiently on limited budgets and increase enthusiasm for the organization within the community. When one thinks of marketing campaigns for non-profit organizations it is usually in the context of a financial giving. The giving of time, however, can be just as…

Google certainly could have reached out to me via e-mail or via paid search advertisements. For all I know they could have been trying to reach out to me by e-mail, only to have them go into my junk e-mail folder along with the 250 other e-mails that are deposited there on a daily basis.…

The EDDM program allows a mailer to search carrier routes within each zip code by age, average income, and average size of household. While the system does not allow for the targeting of specific addresses, these new sort choices certainly allow mailers to better target their mailings within specific zip codes. This allows for a…

The wide format moniker reminds me of the digital description when we first entered this arena in 2006. When we added digital capabilities there was, and to some extent still is, what the term digital described. Was it a production process? Is it a color output on a digital machine? Does the word digital describe…

Have you ever noticed an exceptional print piece? Do you remember what made it exceptional? There are a number of critical factors that can make or break your next print campaign: 1. Excellent design 2. Original professional photography 3. Creative writing 4. The best raw materials Did number four throw you? When was the last…

Selecting a color palette for a new brand or a brand redesign is one of the most important steps in the branding process. Since several other factors must be considered during the process, such as the core values and perceived strengths of the company, color becomes that much more important because it reflects the brand.…

There is sometimes a big difference between the two. Beyond the list price, the internet based printing companies often charge additional fees for many of the services that we would provide at no additional charges. In addition, the internet based companies have some limitations that any buyer should be aware of. Some of these include:…