For those unfamiliar with this "Philly landmark", Franklin Mills is considered to be the area's first huge outlet shopping mall.  It was marketed as a "destination" and "a mall to end them all" when it opened in 1989. Well, much has changed since 1989. In addition to the economic turndown of the mid-2000’s, outlet shopping…

Nanography is most commonly known in the science field as the manipulation of ultra-small particles. In the medical field this process has been employed in studies as a way to deliver medication through absorption of the skin because of the ultra small particles that it allows the medication to be broken down to. Nanotechology, as…

The #XmasJammies video is a holiday sensation, putting a new spin on an old idea. Much like Shutterfly did for (or to) the traditional photo album (read this article on Shutterfly’s innovative approach), the Holderness family has done to the traditional holiday card, holiday family photo card and the even more detailed ‘year-in-review’ letter. In…

For those that may not be familiar with the story, Boston’s Old South Church, whose congregants used to include John Adams and Ben Franklin, sold the Bay Psalm Book through an auction at the price of $14.2 million dollars. The book was a first edition, printed in 1640 and is believe to be the oldest…

If every print manufacturer can print within the same quality parameters does this make all print producers equal? This question can be resolved when looking at the next step in the production process, which is the finishing of the piece. With competition from all of the other forms of media, one of the trends in…

The quality of these inkjet joomla_4ices has greatly increased to the point that it is allowing for shorter runs in less time than could have been dreamed about with the previous generation of equipment. The implication of this change, along with significant advances in the types and quality of available substrates, has been most profound…

Volunteers are essential to many non-profits as they allow the organization to work more efficiently on limited budgets and increase enthusiasm for the organization within the community. When one thinks of marketing campaigns for non-profit organizations it is usually in the context of a financial giving. The giving of time, however, can be just as…

Google certainly could have reached out to me via e-mail or via paid search advertisements. For all I know they could have been trying to reach out to me by e-mail, only to have them go into my junk e-mail folder along with the 250 other e-mails that are deposited there on a daily basis.…

The EDDM program allows a mailer to search carrier routes within each zip code by age, average income, and average size of household. While the system does not allow for the targeting of specific addresses, these new sort choices certainly allow mailers to better target their mailings within specific zip codes. This allows for a…