Product sheets, flyers, coupons and large format posters for national optical retailer.
U.S. Vision, Inc. is a retailer of optical products and services licensed to operate within national and regional department stores and through a limited number of freestanding retail locations. Their retail optical departments are full-service retail vision care stores that offer an extensive selection of designer brands and private label prescription eyewear, contact lenses, sunglasses, ready-made readers and accessories. They currently operate retail optical departments in JCPenney, select Sears, Macy’s Boscov’s, Kmart and other various regional department stores as well as BJ’s Wholesale Clubs.
Perfect provides value to US Vision with quick turnaround and brand consistency while printing on multiple formats. We print promotional product sheets, flyers, coupons and large format posters for distribution to the various retailers that they sell through. These pieces are printed on stock that ranges in thickness from 80# gloss text to 18 pt. board and from quantities that range from 25 to 1,000,000. We use both digital and conventional printing process, which allows U.S. Vision to minimize their costs but maintain brand consistency with different printing processes. Most of the pieces are time sensitive and require very quick turnarounds so that they can get into the retailers hands during the promotion period. We recently brought their monthly mailings in-house after their previous vendor was having trouble consistently meeting their deadline requests.