We live in a world of scrolls, swipes, and nonstop notifications. So, it’s fair to ask: Does print still matter?

Short answer: Yes. More than ever!

At Perfect Communications, we hear this question often—usually right before we launch a print campaign that outperforms digital-only efforts in response rate, engagement, and ROI. While digital marketing plays a critical role in every strategy, print still delivers a level of attention, trust, and tangibility that screens can’t replicate.

Here’s why smart brands still invest in print—and why the most successful campaigns include both print and digital.

1. Print Gets Seen. And Remembered

Unlike emails lost in crowded inboxes or ads skipped in seconds, printed pieces demand attention. A high-quality mailer, brochure, or in-hand event kit feels personal. It sticks around on desks, refrigerators, and bulletin boards—often for days or weeks. Studies show printed materials have higher recall rates than digital content and make a stronger emotional impression.

2. It Drives Real Results

Direct mail has a response rate 5–9x higher than email or paid search, according to the Data & Marketing Association. Our casino and healthcare clients have seen:

• 25%+ lift in event attendance with printed invitations vs. digital-only campaigns
• Double-digit returns on variable data mailers for loyalty offers and reactivations
• Stronger customer acquisition through print-first outreach paired with digital follow-up

3. Print Builds Trust

In an age of data overload and digital fatigue, print feels deliberate and credible. It shows you’ve invested in quality and thoughtfulness—whether you’re sending a donor update, welcome packet, or brand lookbook. It’s no surprise that 82% of consumers trust print ads more than digital ads (Marketing Sherpa).

4. Print Supports the Full Funnel

The best marketing strategies don’t choose between print and digital—they blend both. At Perfect, we help clients integrate print into omnichannel campaigns:

• Mailers that drive users to personalized URLs (PURLs)
• QR codes that bridge print to digital action
• Follow-up emails triggered by print delivery dates

Print doesn’t replace digital. It strengthens it.

The Bottom Line: Tangible Still Works

When done right, print is powerful. It engages more senses, sticks in the memory, and breaks through the digital noise. It’s not old school—it’s just smart marketing. And with Perfect Communications, your print doesn’t just look good. It performs.

If you’re ready to rethink your approach to print, we’re ready to help. Because in today’s fast-moving world, average isn’t enough.