Just a few years ago, university administrations across the nation were adding a vital new executive position: Chief Marketing Officer (CMO). As competition to attract the best and brightest students got tougher, schools needed a way to improve their ability to connect with prospective students. CMOs were tasked with building marketing departments and creating vibrant integrated marketing campaigns.
With marketing efforts in higher education evolving just like they are in the rest of the marketing world, university and college marketers are focusing more on topics like personalized messaging, meeting students “where they are,” data-driven marketing and brand perception.
Having performed university printing for almost 20 years, Perfect has seen this transformation up close. Using capabilities like our digital printing, we’ve been able to support our higher education customers in their pursuit of admissions growth and increased fundraising.
We work with university and college teams in areas such as admissions, alumni relations, branding, campus communications, event promotion and fundraising. Our higher education printing customers include Rutgers University, the University of Pennsylvania, Rowan University and Drexel University.
If you are a higher education designer or marketer looking for a partner that is experienced in university printing, call (856) 787-1877 for more information.
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Sample Higher Education Projects
Four-color brochure for admitted students day at Drexel.
Perfect helped Penn's School of Social Policy and Practice develop several assets to inform the...
Postcard and poster to promote language programs.
High-end custom designed brochure targeting international students.
On-demand printing of college textbooks for national distribution.
Embossed and foil-stamped custom art catalog.