The last part of the blog focused on taste and how samples of a product could be integrated to a printed piece.  I jokingly commented that I would not suggest anyone chew on a direct mailer. According to news reports out of Harvard, I may have spoke to soon.

According to the Boston Business Journal , venture capitalists are funding a startup company whose aim it is to make food and beverage packaging not only edible, but deliciously so. While the venture is in the initial stages, the day may not be far off where the actual package of food may taste better than what is actually inside the box. I can already hear my kids using this an excuse to say they ate an entire box of spinach for dinner.