The environment created must reflect your brand, create awareness and position your product, be relevant to attendees and generate traffic. All of this must be done in an area that may be as small as 6’x8’. In my opinion, one of the mistakes that many companies make when designing their space for the standard 6×8…

Well to quote Mark Twain, “the reports of my death have been greatly exaggerated”.  This certainly applies to printing in today’s business environment.   Print is alive and well and consumers continue to view mail as a highly relevant and significant part of their lives.  Consider the following: 70% of Americans including 69% of 18-24 year…

Following are some of the different envelope production methods and the pros and cons that go along with them: Printed pre-converted envelopes on a sheetfed press– This is the most common method for short to medium runs. The process allows for cost efficiently printing 250 to 25,000 quantities in spot colors of a static image.…

For our customers, this increases our print finishing capabilities and improves turnaround time with almost all foil stamping and embossing being done in-house.    We also can now cut up to 90 point board as well as plastic materials.  This press is perfect for a wide range of projects including presentation folders, CD pockets, displays, and…

The last part of the blog focused on taste and how samples of a product could be integrated to a printed piece.  I jokingly commented that I would not suggest anyone chew on a direct mailer. According to news reports out of Harvard, I may have spoke to soon. According to the Boston Business Journal…

This is sceht marketing at its simplest, you smell a scent connected to a particular product, and you decide to buy the product. But scent marketing's more subtle than that, it also creates associations in our brain between smells and elicits memories and emotions. Like when you're house-hunting and you come to a house that smells…

A closer look at how this pronouncement came to be and the laws behind it suggest that there is a very good chance that Saturday delivery will continue beyond August. In Washington speak; the Post Office has been funded by a continuing resolution that is passed annually. As part of this rider, Congress typically mandates…

As I handed out various samples of printed pieces you immediately saw the heightened reaction as their senses were stimulated. Bright colors, die-cut shapes and scented pieces all created reactions that would have been hard to replicate so broadly with any other medium. Sight– This is what direct mail is primarily about. Marketers can reinforce…

First, the primary raw material for printing is paper, which comes from trees, which are a renewable resource – so renewable that today our country has 20 percent more trees than it did on the first Early Day, which was held more than 40 years ago. Printing is the only medium with a one-time carbon…