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    FS Investments

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    Perfect helped FS Investments craft custom materials for an important marketing campaign.

    FS Investments, a Philadelphia-based manager of alternative investment funds, provides its investors with access to alternative asset classes, strategies and asset managers that are historically only available to the world’s largest investors. The investment firm’s offerings are unique and appeal to an exclusive part of the investor market. The company places a high priority on delivering unique, impactful marketing materials to attract the valuable investors it targets.

    A marketing campaign FS Investments conducted to distribute information about its Energy and Power Fund (FSEP) needed a custom box to hold the materials. Perfect worked with FS Investments to develop prototypes for an outer box that created an immediate and lasting impact reflective of the FS Investments brand. We then printed the boxes, brochures, cards and capacity folder, assembled all of the materials and coordinated the initial launch mailing.

    Financial printing Marlin materials

    Marlin Finance

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    Part of Perfect’s experience in financial printing has come from helping long-time customer Marlin Finance produce materials to promote its equipment leasing and finance programs to small businesses, manufacturers, dealers and vendors across industries such as healthcare, IT, food service and security & surveillance.

    We print postcards, brochures and booklets to support Marlin’s marketing campaigns. We also handle Marlin’s frequent direct-mail letter campaigns utilizing our variable printing capabilities. We print, fulfill and mail thousands of letters, envelopes and inserts each month as part of Marlin’s ongoing communication with its customers and prospects.

    Postcard Penn South Asia

    Penn South Asia Studies

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    Perfect designed and printed a postcard and poster for the South Asia Studies department at the University of Pennsylvania to promote their language programs. The pieces are intended to attract the attention of UPenn students who may be interested in taking a South Asian language course through the department. The South Asia Studies department offers nearly all of India’s official languages as well as the languages of Pakistan, Bangladesh, Afghanistan and Sri Lanka.

    Perfect spoke with representatives of the department to understand the project goals, we developed the design concept, designed the postcard and poster, and printed the materials. The pieces were printed on specialty metallic paper to create the sense of excitement and value the department was trying to achieve. According to the South Asia Studies department, the pieces have been a huge hit and gained a lot of interest.

    Franklin Institute trifold brochure inside

    The Franklin Institute

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    The Franklin Institute

    This beautiful trifold brochure was used by The Franklin Institute to invite guests to the East Coast premiere gala celebrating the opening of “Vatican Splendors,” a once-in-a-lifetime opportunity to see the Vatican’s paintings, sculptures and artifacts. The exhibition held at The Franklin Institute contains works of some of history’s most celebrated artists, including Michelangelo, Bernini and Guercino.

    The invitation for this gala needed to match the beauty and significance of the works being exhibited. To create a special sense of inspiration, the brochure was printed on a metallic paper with an aqueous satin coating. Gold foil stamping provides an extra touch on the cover to help the design impress.

    US Vision Inc.

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    U.S. Vision, Inc. is a retailer of optical products and services licensed to operate within national and regional department stores and through a limited number of freestanding retail locations. Their retail optical departments are full-service retail vision care stores that offer an extensive selection of designer brands and private label prescription eyewear, contact lenses, sunglasses, ready-made readers and accessories. They currently operate retail optical departments in  JCPenney, select Sears, Macy’s Boscov’s, Kmart and other various regional department stores as well as BJ’s Wholesale Clubs.

    Perfect provides value to US Vision with quick turnaround and brand consistency while printing on multiple formats. We print promotional product sheets, flyers, coupons and large format posters for distribution to the various retailers that they sell through. These pieces are printed on stock that ranges in thickness from 80# gloss text to 18 pt. board and from quantities that range from 25 to 1,000,000. We use both digital and conventional printing process, which allows U.S. Vision to minimize their costs but maintain brand consistency with different printing processes. Most of the pieces are time sensitive and require very quick turnarounds so that they can get into the retailers hands during the promotion period. We recently brought their monthly mailings in-house after their previous vendor was having trouble consistently meeting their deadline requests.

    Perfect

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    Custom illustrated annual calendar for corporate direct mail campaign.

    For 2014, we decided to ‘get local’ by employing a local artist to create illustrations that resonate with our community. From Ben Franklin to the Jersey Shore, Tim Pacific’s colorful artwork adds both beauty and life to our annual calendar. We hope you enjoy it as much as we do and if you still don’t have one shoot us an email at marketing@perfectcommunications.com. To learn more about Tim please visit his website at www.timpacific.com

    TDC Instore

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    TDC INSTORE is an award-winning point of purchase branding and design company. TDC provides research, design, fabrication, and installation of retail environments for clients such as Sony, Titleist, Black & Decker, Samsung, Skinnygirl, and Fuji.

    TDC came to Perfect with the need for printed collateral for self-promotion at an industry trade-show. The printed materials needed to highlight their process, capabilities and solutions. The challenge was that the event was in less than 2 weeks. With collaboration from Perfect, TDC designed a piece that was printed, laminated, die cut, hand assembled and shipped to meet the deadline. This included 3 versions for different customer segments.

    For almost 15 years, TDC has trusted Perfect with critical projects requiring tight turnaround and flawless execution. As a partner in the design process at the conceptual phase, Perfect provides input and guidance to our customers that streamlines the printing process to ensure deadlines and budgets are met.

    Royal Books

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    Perfect-bound color catalog for seller of vintage first editions of literature and art.

    Royal Books specializes in first editions of literature and the arts. They have a wide selection of titles in the areas of modern literature, crime fiction, science fiction, books on film, photography, art and music. They also have a selection of original vintage film posters, as well as other film-related material. Perfect works with Royal to produce quarterly catalogs, a perfect bound book that includes images where color consistency and quality of reproduction is critical. Perfect also handles the mailing and fulfillment of the catalogs. While on-line versions of the catalogs are also available, Royal Books understands the value of having a tangible, physical piece to showcase its products.

    Rutgers University

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    High-end custom designed brochure targeting international students.

    Intriguing images and the use of color are an important piece of any creative. Rutgers-Camden recently produced a brochure targeted to its international student body. The design and content needed to provide an overview of the State University of New Jersey as well as highlight all that Rutgers had to offer International students.

    Designed by Rutgers Professor Allan Espiritu, also the designer at GDLOFT, the brochure combined design and print techniques such as solid blocks of color printed with a transparency effect to view the image underneath. Since economics is always an issue, a translucent fly sheet was produced with pertinent statistics that are subject to change. The fly leaf not only added visually to the piece, but can be replaced as necessary without reprinting the brochure in its entirety.