Solutions

    direct mail

    Direct Mail

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    Everyone knows about direct mail. It by far generates the best response of any direct marketing channel. Printing and distributing it have been among our main services for more than 30 years.

    Direct mail gets results. A recent Data & Marketing Association Response Rate Report shows that its response rate is 3.7%. The response rate for all digital channels combined is less than 0.75%.

    Marketers aren’t blindly accepting the effectiveness of digital channels anymore, since it is full of competing messages and swarming with fraudulent bot activity. So, where are brands turning to get attention? The mailbox.

    We help marketers in industries such as healthcare, higher education and retail distribute direct mail to promote their services and grow their audience. Our in-house capabilities cover the entire process, from design to printing to distribution. We also provide personalized materials by utilizing our digital printing services.

    If your budget allows, we can help you produce the most effective form of mail: dimensional mail. Dimensional mail, which includes boxes, tubes, containers, and other carriers, is by far the most effective form of direct marketing. Some industry data indicates dimensional mailers have a nearly 100% open rate. With our warehousing and fulfillment services, we can help you produce dimensional pieces that contains giveaway items, such as a product sample or promotional premium.

    Our in-house team can provide a complete start-to-finish mail service to send out your campaigns. We prepare mailings for entry into the postal system, process data and perform NCOA list certification. We can presort and handle match insertion mailings, and we provide international mailing services.

    To learn more about how we can help with your campaign, call (856) 787-1877.

    Direct Mail:

    • Postcards
    • Flats
    • Letters
    • Dimensional mail
    • and more!

    Contact us about your project

    print fulfillment

    Print Fulfillment & Mailing

    650 500 admin

    Perfect can meet all your print fulfillment, shipping and mailing needs with our line of in-house capabilities, providing both domestic and international delivery.

    Perfect can meet all your print fulfillment, shipping and mailing needs with our line of in-house capabilities. Our team provides a complete start-to-finish mail service, preparing mailings for entry into the postal system, processing data and performing NCOA list certification. We can address, presort and handle match insertion mailings, and do international mailings and full-service submission.

    As a full-service mail list provider, our IT/Data team works with customers to make sure they are reaching the right audience by providing mail list analysis, list clean up and list purchasing.

    We can ship projects anywhere in the world. We handle many local deliveries with our own fleet and we also use business couriers for regional deliveries. For large or distant shipments, we call on freight carriers, the US Postal Service, UPS and FedEx.

    Our print fulfillment services include kitting services, where we can assemble multiple pieces into a package for mailing or shipping. We can also provide warehousing for inventory that gets picked and packed on demand.

    Print Fulfillment:

    • Storing
    • Kitting
    • Packaging
    • List Analysis
    • List Purchasing
    • NCOA Certification
    • Presorting
    • Match Insertion
    • International Mailing
    • Shipping

    Sample Fulfillment Projects

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    folder printing

    Folders

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    Drawing on several of our printing and finishing capabilities, Perfect can perform folder printing for various business communication needs. Customers from across our main service markets, such as health care and retail, use pocket folders to distribute their important printed materials to customers, clients and patients.

    Folders:

    • Presentations
    • Corporate Identity
    • Custom
    • Patient Information
    • Product Information

    What is a Folder?

    The most common folder configuration is a 9 x 12 folder with two four-inch pasted pockets.

    Traditional folders are constructed from heavy stock and they are used to hold other printed materials or loose paper. For best results, we recommend that folders be printed on board stock rather than standard coated stock. Board stock has more body and reduces the chance of unsightly cracking on folds that run in different directions from the paper grain.

    Folders can be produced with either one or two pockets. Depending on your need, we can create pockets that go straight across or we can create them at an angle. We can also produce a “vertical pocket,” which is one that covers the entire area of a panel and gets glued at the top and bottom.

    Because we do custom folder printing, we can produce them in just about any color. We can also apply effects such as specialty finishes, coatings and embossing. Printing can be done on both the inside and outside of the folder and we can incorporate slits in the pockets to hold business cards.

    If your folder will be used to hold a lot of materials—or large materials—we can create capacity by adding a spine between the panels. If you are unsure how to create capacity in your design, contact Perfect and we’ll be able to help.

    Tips for Folder Printing

    • To get the most cost-effective pricing for custom folder printing it is best to keep the folder’s flat size, including the glue tabs, to 21.5 x 27.5.
    • When designing your folder, remember to make the pockets and panel size a minimum of one quarter-inch (1/4”) larger than any inserts that will go in the folder.
    • You should submit design files for your folder as a composite piece.
    • In your design file, make the glue tabs three quarters of an inch (3/4”) wide.

    Sample Folders

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