Some retailers use the space to communicate an offer or marketing messaging while others use this space as prime real estate for branding. Recognizing the importance in their overall marketing strategy, considerable resources are put toward design of hang tags. Color, font, image and style are chosen to be consistent with brand image. Printing techniques such as die-cutting, foil stamping and embossing can not only enhance the visual appeal of the tag but an added benefit is that it can also make the product more difficult to counterfeit. But one thing is certain, good design is key when using hang tags as a component of a retailers’ branding strategy.
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