First, the primary raw material for printing is paper, which comes from trees, which are a renewable resource – so renewable that today our country has 20 percent more trees than it did on the first Early Day, which was held more than 40 years ago.
Printing is the only medium with a one-time carbon footprint – all other media require energy every time they are viewed. Electronic joomla_4ices require the mining and refining of dozens of minerals and metals, as well as the use of plastics, hydrocarbon solvents, and other non-renewable resources. In addition, 50-80 percent of electronic waste collected for recycling is shipped overseas and is often unsafely dismantled.
When it comes to the effectiveness of direct mail, 73% of consumers prefer mail for receiving new product announcements or offers from companies they do business with as compared to 18% from email. And 76% of small businesses state that their ideal marketing mix is a combination of direct mail and digital communications. When direct mail is combined with other marketing activities, campaign payback is increased up to 20%.
So, does paper kills trees? No, it is just the opposite. Are direct mail campaigns effective? Yes, the results speak for themselves. Is print dead? Print is alive and well!
Source: The Value of Print flip book (Printing Industries of America).