One potential pitfall, though, of variable data projects is the increased production time that is required due to the complexity of merging data fields of different sizes and formats into a fixed design.
Our team at Perfect Printing has significant experience in producing variable data projects and goes to great lengths to ensure that every record prints in the desired manner on any given variable printed piece. Preparing data for variable printing is a two step process that involves “cleansing” the data and then mapping the data to the design template. Cleansing the data involves making sure that the data in the file is consistent throughout. This process is much more time consuming than the actual mapping process and, depending on the amount of variable information being used, is the reason that a variable proof sometimes take several days longer to generate than a static print proof. The mapping portion of the process cannot begin until the data cleansing process is fully completed.