Some retailers use the space to communicate an offer or marketing messaging while others use this space as prime real estate for branding.  Recognizing the importance in their overall marketing strategy, considerable resources are put toward design of hang tags. Color, font, image and style are chosen to be consistent with brand image.  Printing techniques…

As a graphic artist, do you approach an assignment differently if you are designing a printed piece versus designing a web page or email template? Yes, my approach is very different when conceptualizing print and web based designs. Web based user experiences are naturally free flowing and the job of the designer is to harness…

You want to have a well thought out plan to guide you so that during the short term any distractions or obstacles you may encounter will not divert you from your goals. However, you need to be evaluating and adjusting as often as necessary so that the end goal is always in site. Much like…

In Brian Solis’ book, The End of Business as Usual: Rewire The Way You Work To Succeed in the Consumer Revolution, he successfully challenges the notion that content is king. “In the Web 1.0 era, the 1990’s and early 2000’s, the online experience was defined by content” he writes. “In the era of Web 2.0…

This past month we had a section of our building renovated that will house new offices. Part of the renovation process included the installation of vinyl flooring. The flooring that was selected had a simulated wood appearance. Upon completion of the installation, I was amazed at the appearance of the finished product. At first look,…

The applications include point-of-sale graphics, indoor and short-term outdoor signage, museum graphics, window graphics, retail displays and trade show signage and displays.  In addition, Perfect will be able to print directly on corrugated material for various custom packaging applications. The equipment, the Acuity Advance UV Flatbed Series by FujiFilm, is the highest quality UV inkjet…

What really surprised me was not how much different Perfect Printing is from the one that was started out of my parent’s garage some forty years ago; it was the amount of times that change had occurred over that time period. The evolution of our company was something that was continuous. On the average, we…

On the night of April 15, 1775, three men engaged in a tactical communication plan to alert the Colony of Massachusetts that the British Army had indeed arrived. Somehow, we only remember one man: Paul Revere. So, what was it that set Paul Revere apart from William Dawes and the other guy? Perhaps it was…

During the 1800’s, cards were utilized by the servants of aristocrats and royalty as a way to announce the arrival of their owners.  Around the same time merchants began distributing “trade cards” to current and prospective clients that included maps, advertisements and invoice amounts. The modern day business card was officially born. While the printing…