Google certainly could have reached out to me via e-mail or via paid search advertisements. For all I know they could have been trying to reach out to me by e-mail, only to have them go into my junk e-mail folder along with the 250 other e-mails that are deposited there on a daily basis.…

The EDDM program allows a mailer to search carrier routes within each zip code by age, average income, and average size of household. While the system does not allow for the targeting of specific addresses, these new sort choices certainly allow mailers to better target their mailings within specific zip codes. This allows for a…

The wide format moniker reminds me of the digital description when we first entered this arena in 2006. When we added digital capabilities there was, and to some extent still is, what the term digital described. Was it a production process? Is it a color output on a digital machine? Does the word digital describe…

Have you ever noticed an exceptional print piece? Do you remember what made it exceptional? There are a number of critical factors that can make or break your next print campaign: 1. Excellent design 2. Original professional photography 3. Creative writing 4. The best raw materials Did number four throw you? When was the last…

Selecting a color palette for a new brand or a brand redesign is one of the most important steps in the branding process. Since several other factors must be considered during the process, such as the core values and perceived strengths of the company, color becomes that much more important because it reflects the brand.…

There is sometimes a big difference between the two. Beyond the list price, the internet based printing companies often charge additional fees for many of the services that we would provide at no additional charges. In addition, the internet based companies have some limitations that any buyer should be aware of. Some of these include:…

First, what do designers mean when they say they specialize in Environmental Graphic Design? What are some examples? Environmental Graphic Design (EGD) is a term used to describe graphic design for the built environment. It bridges across many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with shaping the idea of…

Some retailers use the space to communicate an offer or marketing messaging while others use this space as prime real estate for branding.  Recognizing the importance in their overall marketing strategy, considerable resources are put toward design of hang tags. Color, font, image and style are chosen to be consistent with brand image.  Printing techniques…

As a graphic artist, do you approach an assignment differently if you are designing a printed piece versus designing a web page or email template? Yes, my approach is very different when conceptualizing print and web based designs. Web based user experiences are naturally free flowing and the job of the designer is to harness…