If every print manufacturer can print within the same quality parameters does this make all print producers equal? This question can be resolved when looking at the next step in the production process, which is the finishing of the piece. With competition from all of the other forms of media, one of the trends in print has been to make your piece standout. Finishing techniques such as diecutting, foil stamping, embossing and custom packaging can add a significant “wow” factor to the printed piece and greatly increase the chances that the intended recipient will retain the message that you are trying to convey.
With the pressure towards faster production cycles it is has become more critical that your print production partner handle these operations in house. While outsourcing will always play a significant role in the industry, there is no denying that it places a greater strain on the ability to turn a job as quickly or to maintain consistent quality standards. A print production partner that produces the entire job in-house will provide you with the peace of mind that a project is being managed under a single process and has the greatest probability of meeting your expectations in regards to quality and speed of turn around.