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Green Printing

Many people incorrectly believe print is a wasteful practice that is dangerous for our environment. In reality, the print industry is conscientiously pursuing green printing by using bio-renewable inks, recycled paper and energy-efficient equipment.

The print industry has faced a “green push” in recent years that sought to convince communicators that print is bad for our environment. In fact, “going green” became a huge corporate movement that envisioned a paperless work utopia built on digital devices and email.

Most people now realize this movement was more of a drive to save money than a sincere effort to protect our environment. In fact, in one survey, 85% of respondents believed this.

Today, printers and print buyers alike understand that print, when properly used and planned, can be beneficial for our environment. Paper is a true renewable resource. Each year, more trees are planted than are harvested to help sustain the supply of wood and pulp for the paper industry.

Knowing a few key facts can help you print comfortably:

  • Most paper in North America is made from sawmill residues and recovered paper.
  • Paper can be recycled up to 7 times before the fibers become too short and weak and break down.
  • In 2013, 50 million tons (or 63.5% of the paper used in the United States) was recovered for recycling.
  • More corrugated packaging is recovered for recycling than any other packaging material, according to the U.S. Environmental Protection Agency.
  • In 2015, the United States recovered enough paper for recycling to fill 125 Empire State buildings.

If you are interested in learning more about how you can be sustainable in your printing, or how we work to be a green printer, call (856) 787-1877. Visit twosidesna.org for more information on green printing.

How to Be Greener:

• Look for printers using inks with a high bio-renewable rating (70+)

• Look for printers who are FSC certified

• Print only what you need

• Try on-demand printing to reduce waste

• Consider printing fewer pages

• Consider document sizes that reduce waste

• Create pieces that serve multiple purposes

• Design self-mailers

• Think about making pieces smaller or lighter

Contact us about your project

hospital printing

Hospital Systems

Hospital marketing teams are under pressure to prove that they are vital contributors to the growth of their organization and not just experts in promotion. These days, their goals include growing volume, gaining market share, increasing brand awareness and influencing patient satisfaction. Gone are vanity metrics like “fans” and “placements.”

Hospital marketing teams are working hard to establish themselves as effective business practitioners. To achieve this, they’re improving the tactics they use, including how they use print as a valuable part of their marketing mix. While a good portion of hospital printing is still basics like forms and appointment cards, marketers are placing more emphasis on high-quality production of marketing and branding materials.

As hospital systems strive to connect more effectively with patients and their community, we are helping them with capabilities like our digital printing. Our digital printing technology lets our customers personalize their materials on an individual level, as well as use special finishes and effects on smaller quantities. Digital can also help us turn around materials faster when needed.

For large runs of items such as forms or appointment cards, we can use our traditional offset printing technology to help keep unit costs down.

We have performed hospital printing for systems such as Cooper University Hospital, Kennedy Health, Children’s Hospital of Philadelphia and Rowan Medicine.

If you are a marketer in a hospital setting looking for a partner who is experienced in hospital printing, call (856) 787-1877 to learn how we can help you accomplish your communication goals.

Hospital Materials:

• Corporate Identity

• Event Promotion

• Fundraising

• Patient Communications

• Program Information

• Signage

• Staff Announcements

Sample Hospital Projects

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home healthcare printing

Home Healthcare

Home healthcare continues to be a growing business as the U.S. population ages and individuals live longer. Many senior citizens are opting to stay in their home as they age and many require some type of assistance with daily activities or medical care. This expanding population is creating a large home healthcare need in addition to other common home health services such as pediatric care and hospice.

With a growing market, home healthcare companies are facing greater competition. Just like in other competitive markets, communicating their value over competitors and connecting their brand with patients and caregivers is vital to their success.

Since home healthcare has transformed into a commoditized service, it has grown more difficult for companies to increase patient acquisition and grow their market share. Home healthcare marketers are relying more and more on digital tactics such as SEO and data-driven marketing to deliver personalized appeals.

Perfect uses capabilities such as our digital printing technology to help marketers personalize their home healthcare printing materials.

We have provided home healthcare printing services for years. We’ve worked with customers such as Bayada and Moorestown Visiting Nurses to produce materials for many purposes, including admissions, brand identity, fundraising, corporate marketing and patient communications

Our quality standards and special finishing techniques help customers create innovative home healthcare printing that connects with their patients and their caregivers more effectively. We use our in-house fulfillment capabilities to perform kitting for home healthcare companies, preparing important packages such as new patient welcome packets.

If you are a marketer in a home healthcare setting looking for an experienced printer, call (856) 787-1877 to learn more about how we can help you.

Home Healthcare Materials:

• Booklets

• Brochures

• Business Cards

• Flyers

• Forms

• Folders

• Labels

• Letterhead

• Postcards

Sample Home Health Projects

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higher-education-printing

Higher Education

Just a few years ago, university administrations across the nation were adding a vital new executive position: Chief Marketing Officer (CMO). As competition to attract the best and brightest students got tougher, schools needed a way to improve their ability to connect with prospective students. CMOs were tasked with building marketing departments and creating vibrant integrated marketing campaigns.

With marketing efforts in higher education evolving just like they are in the rest of the marketing world, university and college marketers are focusing more on topics like personalized messaging, meeting students “where they are,” data-driven marketing and brand perception.

Having performed university printing for almost 20 years, Perfect has seen this transformation up close. Using capabilities like our digital printing, we’ve been able to support our higher education customers in their pursuit of admissions growth and increased fundraising.

We work with university and college teams in areas such as admissions, alumni relations, branding, campus communications, event promotion and fundraising. Our higher education printing customers include Rutgers University, the University of Pennsylvania, Rowan University and Drexel University.

If you are a higher education designer or marketer looking for a partner that is experienced in university printing, call (856) 787-1877 for more information.

University Materials:

• Brochures

• Direct Mail Letters

• Flyers

• Folders

• Invitations

• Maps

• Newsletters

• Postcards

Sample Higher Education Projects

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Financial printing Marlin closeup

Financial

Producing print materials in the financial industry is unlike any other industry except for health care. The compliance obligations financial companies must meet create the potential for legal issues, regulatory fines or government intervention anytime they distribute a printed piece. This risky environment is what drives financial companies’ need for timely and detailed print production.

Our ability to meet deadlines and deliver consistent results is why our financial customers can print with confidence, despite their regulatory challenges.

Companies such as Marlin Finance, OppenheimerFunds, FS Investments and Penn Mutual rely on us to handle a variety of their financial printing needs. From sales and marketing materials, to direct mail campaigns, to event signage and promotional products, our financial customers know we can get their project done right.

There is a growing demand in the financial industry to improve customer experience and enhance brand preference. Capabilities like our variable data printing and state-of-the-art digital printing are incredibly valuable to our financial customers in meeting these goals.

We can personalize communications, such as sales and promotional offers, to individual investors and households.

We can improve the impact and engagement of any printed piece by applying unique specialty finishes and taking advantage of our flexible specialty paper options.

Our color quality ensures consistent reproduction of brand identity, which is vital in today’s competitive financial market.

If you have a need for high-quality financial printing services, you should be using Perfect.

Financial Materials:

• Direct Mail Letters

• Postcards

• Brochures

• Pocket Folders

• Stationery

• Information Sheets

• Invitations

• Signs and Posters

• Labels

• Promotional Products

Sample Financial Projects

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Hero-Retail

Retail

Since our beginning, Perfect has worked with retail companies to produce print materials that attract customers. Recently, retailers have focused more effort on creating an improved customer experience through brand engagement and message personalization. We’ve used capabilities such as our digital printing technology to help them achieve their goals.

One of our primary retail printing services is direct mail. With a full-service mail and fulfillment team in house, we help retailers acquire mailing lists, analyze and clean their lists, print materials and get their pieces into the mail. We have produced direct mail campaigns that have used postcards, flyers and custom-designed dimensional mailers.

In addition to printing marketing materials for retailers, we use our large format printing capabilities to produce signage for them on both soft and rigid materials. We can also create custom shapes and sizes with our flatbed routing system.

Our web-to-print online ordering portal is a valuable tool for retailers with multiple locations. The portal lets retailers set up a product catalog that contains frequently used corporate and marketing materials. Employees at locations in the field can order their own retail print materials as needed. This cuts down on ordering time and gets materials printed faster. The centralized control also ensures brand quality because there is consistent reproduction of brand colors, style and format.

If you are a retailer looking for a partner who is experienced in retail printing, call (856) 787-1877 for more information.

Retail Materials:

• Banners

• Catalogs

• Coupons

• Gift Certificates

• Hang Tags

• Labels

• Postcards

• Posters

• Recipe Cards

• Signs

• Wall Graphics

Sample Retail Projects

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