However, in today's rapidly changing environment, business owners, communicators and marketers representing companies and brands can no longer count on tradtional marketing techniques to reach intended audiences. Marketer's must now reach potential consumers and other members of their ‘community’ via targeted, personalized and meaningful messages. But the question remains, how? Enter the wonderful and often…

Certain industries and campaigns may find value in data that the government makes available at no charge. In December of 2009, the Federal government issued a directive to agencies within the government to post more information online. In addition, the Feds have encouraged municipal governments to do the same. A visit to www.data.gov provides a…

Whenever something new comes out in the world of communications, marketers are scrambling to figure out ways to incorporate them into their various channels. Sometimes it works, but often I see a shoehorn approach, where the sleek, new shiny object is forced clumsily into an existing idea. Months later, the technology is deemed ineffective and…

For medical specialists, one of the best ways to gain new patients is through the referrals of other doctors. Recent studies have shown that 60% of patients trust to current doctor to provide good referrals. Having a program in place that builds a community with other physicians and makes them aware of specific services that…

#5 Perfect Printing installs a 257 kilowatt solar energy system that includes 1,000 solar panels atop the Moorestown headquarters building producing about 44 percent of the total power consumption for the company. # 4 Perfect Printing is the first to install the Heidelberg Kama76 Die Cutter in the US allowing foil stamping and embossing to…

For those unfamiliar with this "Philly landmark", Franklin Mills is considered to be the area's first huge outlet shopping mall.  It was marketed as a "destination" and "a mall to end them all" when it opened in 1989. Well, much has changed since 1989. In addition to the economic turndown of the mid-2000’s, outlet shopping…

Nanography is most commonly known in the science field as the manipulation of ultra-small particles. In the medical field this process has been employed in studies as a way to deliver medication through absorption of the skin because of the ultra small particles that it allows the medication to be broken down to. Nanotechology, as…

The #XmasJammies video is a holiday sensation, putting a new spin on an old idea. Much like Shutterfly did for (or to) the traditional photo album (read this article on Shutterfly’s innovative approach), the Holderness family has done to the traditional holiday card, holiday family photo card and the even more detailed ‘year-in-review’ letter. In…

For those that may not be familiar with the story, Boston’s Old South Church, whose congregants used to include John Adams and Ben Franklin, sold the Bay Psalm Book through an auction at the price of $14.2 million dollars. The book was a first edition, printed in 1640 and is believe to be the oldest…