Insights

adobe stock
Adobe Stock Makes Working with Stock Images Easier

For some designers, using stock imagery sourced from online marketplaces like Adobe Stock is like taking cough medicine—you know you need to use it, but it doesn’t mean you have to like it. Since the early 2000s, when stock photography became widely accessible through the launch of online image marketplaces, professional designers have debated whether they should use…

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What Do You Need to Know About Paper Anyway?

If you’re a marketing or design professional today, in addition to all of your other responsibilities, you are most likely tasked with buying print services. Years ago, a dedicated production manager or print buyer would find qualified vendors, get bids, submit files and deal with the printer. Unfortunately, that position has almost completely disappeared from the industry.…

showdonttell
Use the Physical Properties of Print to Show Who You Are

“Show, don’t tell” is a maxim for writers that goes all the way back to elementary school English class. Executed at the right time, showing, or placing the reader in the moment through the use of descriptive text and detail, can make a much more dramatic sensory connection than using boring exposition (or telling) to…

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Good Print Specs are the Key to Successful Projects

With more than 30 years in the printing industry, we know a few things about what print buyers want. Most importantly, they want to work with a trustworthy partner. After that, when it comes to project delivery, they want speed, quality and no surprises. Every once in a while, however, some project seems just a little…

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Digital Technology has Disrupted the Specialty Graphics Industry

By Joe Olivo I recently had the pleasure of traveling to Atlanta to attend the SGIA Expo, which is the Specialty Graphic Imaging Association’s annual event. Like most trade shows, the expo brings together vendors, printers, manufacturers and other industry professionals to see new equipment and discuss trends. In the case of SGIA, the focus…

ChecklistFileSetup
Follow These File Prep Tips to Speed Through Prepress

The dreaded error list. For any print project going through file prep, it means a delay in progress. Missing fonts, low-res images—no matter the error, it takes time to troubleshoot. As a result, turnaround gets extended. Extra time is not the troubling part of fixing file prep errors. It’s the knowledge that the delay was probably avoidable. A little…

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Segments in Print Industry Are Set to Experience Renewed Growth

To say the print industry has been going through change would be a huge understatement. With the impact of digital media, the commercial printing industry has been altered forever during the last decade. There has been significant consolidation. Some forms of print communication have disappeared or have been relegated to postscript status. Emerging print technologies have recast…

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4 Simple Ways to Improve Direct Mail Letter Response

Direct mail gets attention. Despite still being unpopular with some recipients, direct mail is a proven way to gain responses. According to the Direct Marketing Association’s 2015 Response Rate report, direct mail actually outperforms digital channels. The DMA report indicates direct mail gets a 3.7% response rate while all digital channels combined achieve a 0.62% response.…

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4 Reasons Why Toner Still Beats Inkjet In Commercial Printing

by Joe Olivo   Yes, inkjet is gaining ground. According to Smither Pira, inkjet will overtake toner as the primary digital printing process by 2019. Advances in inkjet technology are making it suitable for more and more commercial digital printing applications. Inkjet already is the process of choice in high-volume digital printing and book printing.…